APCRS-2020-0003
AUTHOR(S):
Karol Kwiatek, Gökhan Çam
TITLE:
INVENTORY OF ADVERTISING INFRASTRUCTURE ALONG SELECTED STREETS OF KRAKOW
ABSTRACT:
The phenomenon of visual pollution, caused by the excessive use of public spaces for promotional purposes, have been a major concern for the landscape of Polish cities for a long time. The attempts in the enforcement of existing legal regulations on this issue have not achieved significant success so far. The article presents a photogrammetric approach for an inventory of advertising infrastructure on selected streets of Krakow to analyse selected provisions of the draft of the Landscape
Resolution. A mobile mapping platform consisting of an immersive camera connected with GNSS/IMU sensors has been used during the acquisition of georeferenced panoramic images. Conducting photogrammetric measurements on these images, inventory of advertising infrastructure was done for 27.8 km of streets and 4 055 free-standing advertisements and advertisements on buildings were measured in total by the application of immersive photogrammetry techniques. Following the inventory phase, compliance of existing advertisements with the draft of the Landscape Resolution were examined by qualitative and spatial analysis. Results achieved by these analyses indicate that 69% of free-standing advertisements and 94% of advertisements on buildings inventoried on these selected streets are not compliant with the draft resolution and that in this resolution, the emphasis will be placed on the distances of advertisements from road intersections rather than distances between free-standing advertisements themselves.
KEY WORDS: visual pollution, inventory, panorama, mobile mapping system, spherical photogrammetry, immersive photogrammetry, Krakow, landscape
DOI: https://doi.org/10.14681/apcrs.2020.0003